KK passed this along.. classic fun!

"Marketing Automation for Poets"



It all started with a store

Based on who came through the door

Life was simple life was good

As long as you lived in the neighborhood.



To attract more people to the checkout lines

Merchants put up billboard signs

But of course the customers they'd see

Were still limited by geography



Then catalogers quickly found

Lots of business outside of town

But customers would have to sit and wait

For the mail to travel state to state.



Call centers sped the orders along

Unless they got the orders wrong

And merchants did the best they could

Just to know where the orders stood

Workflow management helped them know

Where the orders need to go

But nonetheless channel proliferation

Led to contact consternation



They knew they were wasting half of their money,

But didn't know where, and that's not funny

What they needed was Abacus' database

To send the right offer to the right place.

The Merriman's order wine- hundreds of cases

Their very big hitters in those data bases.

Abacus knows everything Dwight does

And if you don't believe me, just ask Buzz.

For Dwight more wine; for Tagaris, a Porsche;

For Oleg vodka and a plate of Borscht



I know this picture's a bit inane

But I must introduce Our Friend, The Brain.

Analytics helps Marketers tell

What is and isn't working well

And while analytics tells us cause and effect

Campaign Management tells what to offer next.

And Dialogue Manager, even what to say:

To make sure customers never stray.



And that's the vision for marketing automation.

I'll return you now to your regular station